authentic

Suzette Toews: 'An Encounter With Grit and Grace'

There’s a sleek new storefront that has appeared in the semi-industrial area of 42nd Ave SE. Its contemporary black façade stands out among a dusty mix of trade suppliers and small community food stores.

It is late afternoon, and I pull into the parking stall conveniently beside the front door. The sign “INTERIOR LIVING” looms large above me as I adjust my mask and navigate my way between two tall planters bringing a much needed touch of green to this landscape, and make my way inside.

I feel like I have stepped through the looking glass! It is simply gorgeous. Light and airy, and full of beautiful and inspiring furniture and décor vignettes. Colours, textures and shapes all in harmony. The energy is tranquil and happy.

I see Suzette, elegant and as always impeccably stylish, busily discussing the next phase of in-store installations with a friend. A bar for social events – I can see this working well! It’s the kind of place you want to stay a while.

I’m curious as I watch her deep in discussion and wonder how this smart and quietly spoken woman actually achieved this. How did she create this bricks-and-mortar expression of her dreams, and not settle for less, fearful of failure, like so many?

“Setbacks and disappointment part of the growth. Evaluate the situation and learn from the experience. Cry if you need to, drink wine if you want to, but then move on.”

The soft music plays on although the store is now closed. Savouring a glass of cabernet, we find a cosy corner to relax and chat.

Suzette’s story unfolded as we spoke. Certainly not born with the proverbial silver spoon - on the contrary, her early years held something of far greater value. A solid family with hardworking parents (father a German immigrant and mother from a humble farming community in northern Saskatchewan) starting from scratch, running a family automotive-related business underpinned by what we now call “old fashioned values” and integrity. As soon as she could, she helped out in every facet of the business and quickly learned the entrepreneurial skills required.

Marriage and a baby forced change at the age of 23. No longer wishing to work full-time, she did courses and part-time work. After a few years, she found herself in the position of a single mom with two little boys.

(This is where I pause and listen for any suggestion of victimhood. Of disempowerment or helplessness……. Nothing. Not even a hint.)

“Setbacks and disappointment part of the growth. Evaluate the situation and learn from the experience. Cry if you need to, drink wine if you want to, but then move on.”

Undaunted she continued on her path.

“Clothes are really important. Be professional and take pride in your presentation. Dress for the environment – in this store the expectation for staff is a sense of style and being put together.”

Her work and career took her through a series of twists and turns, always strategically heading toward fulfilling her desire to work in the world of design. When out of her depth she attended courses, learned from those around her, and found skilled mentors every step of the way.

 “Motivation - the adrenalin comes when I am challenged and need to push myself to find solutions. Some may call it an obsession!”

Fiercely independent, endlessly curious and preferring to work as a contractor rather than an employee, the years of hard work soon started to pay off.

 “Just do what you love, and thrive. I am not motivated by money. However, it seems to follow naturally when you have passion for what you do.”

An interesting story, but I wanted more, as it is an attitude to the circumstance that influences one’s journey in life. Delving a little deeper I found honesty, integrity, and a hugely positive perspective on life.

 “Finding a work/life balance is something I continually strive for. When I am balanced, I am fulfilled. Embracing good energy and contributing to a positive work environment is key for me. Commit to learning and continual growth.”

We talked about her managing the store and finding suitable employees.

 “At Interior Living when interviewing applicants, we look for a team player with a good personality, positive attitude, enthusiastic, authentic, committed, honest, and of course fun!”

 “Clothes are really important. Be professional and take pride in your presentation. Dress for the environment – in this store the expectation for staff is a sense of style and being put together.”

Finally, we addressed the subject of women in business. As an entrepreneur, there is no limit to where she and her business partner can take this!

“This is a proud time for women. Women have power. Our business is led by two women embracing opportunity and making it happen. With our store, Interior Living, and integrated neighboring art gallery, Gibson Fine Art, we can showcase success. We employ women and the majority of our clients are women. Many are highly educated and successful. Women are supportive of each other and like to play a role in their success!”

Yes, there were times she had to cry, drink wine and get on with it. Nevertheless, the journey has brought her to the present moment and this amazing store, which I personally am in no hurry to leave, simply wanting to bask in the ambiance as I see the late afternoon sun streaming in and bathing the furniture, décor, and art in a soft and gentle light.

However, it is time to head home. Suzette stays to finish a few things and lock up the building. I drive away with a smile, delighted by time well spent.

Written by:  Mickey Foulds